Under the umbrella of the EAST MALLORCA brand, the Tourism Consortium organizes and promotes a series of sporting and cultural events aimed, to a greater or lesser extent, to contribute to the deseasonalization of tourism outside the high season, with the aim of attracting a type of quality tourism, respectful of the environment and touring, attracted by high-level experiences during their stay.

There are multiple initiatives of the Consorci de Turisme de Son Servera i Sant Llorenç des Cardassar, promoted as a stimulus to economic activity and promotion of the creation of workplaces. In this line of work, the whole set of sporting events that are framed under the brand East Mallorca stands out. Among which, the following stand out:

East Mallorca Cup

A top-level international soccer tournament usually held in April. Seventy teams take part in the event, playing a total of 200 matches in 5 different venues. The origin of the clubs is intercontinental: USA, Mexico, Brazil, Australia, United Kingdom, Germany, Italy, Denmark, Ireland, Switzerland and Spain.

About 3,000 people on average visit Cala Millor every year, making a total of 16,800 tourist stays.

All the information about the event can be found at

Spanish Basketball Championship 3x3 | U17

Spanish Basketball Championship of clubs in the modality 3×3, category U17This is an official competition of the Spanish Basketball Federation (FEB), held from 9 to 11 June in Cala Millor, co-organized by the Basketball Federation of the Balearic Islands.

This first edition of the championship has the participation of the 38 best teams in Spain, classifying the two best teams from each community and autonomous city.

The 3×3 basketball modality is experiencing a great growth in recent years, driven by the inclusion of this sport in the Olympic Games since Tokyo 2020. We are facing an event that concentrates more than 1,000 people who carry out a total of 5,000 stays.

East Mallorca Cup Women

It is usually held during the month of October and it is a competition that has become a sporting reference in the islands. It involves a total of 50 teams and 2,000 people who accumulate more than 13,200 tourist stays.

All the information on the event can be found at

Golf East Mallorca

Before the end of the year, the Golf East Mallorca takes place, which welcomes amateur players from all over Europe to share a unique sporting and tourist experience. The event brings together the best European golf tour operation accounts that attend to know in first person the golf courses of Pula and Son Servera and taste the most representative proposals of the local gastronomy.

The success of this initiative is largely based on the attendance to the most important sports tourism fairs of the sector, promoting the East Mallorca Golf brand.

Total Tri Mallorca

Although the above events are two of the most important in the area, the Cala Millor Tourism Consortium also organizes the Total Tri Mallorca, a triathlon event with about 500 registered athletes from Europe, Spain and the Balearic Islands, the attendance of which implies more than 2,000 hotel stays.

Tourist Festival

In September, the Fiesta del Turista (Tourist Festival) will be held, which will be attended by more than half a thousand people who will accumulate more than 3,500 stays.

Art Millor

Between the end of September and the beginning of October, Cala Millor hosts the traditional Art Millor, an art fair that generates about 1,000 overnight stays.

The sum of all sporting and cultural events organized by the Consorci de Turisme de Cala Millor provides a great economic stimulus and promotes employment in the municipalities of the area, receiving more than 7,000 tourists who account for about 41,000 tourist stays, which generate an income of approximately 5,000,000 euros.